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A central focus was making the connection between music, place, and brand tangible, so the collection tells more than just a band logo on fabric. What began as a standard merchandise shoot became a wearable piece of the band's story.
Commissioned by their record label, we produced the photoshoot for Lo & Leduc's merchandise collection tied to their live album 858 m ü. M. Our goal was to make the location itself part of the story, staging the collection exactly where it got its name.
We developed the concept for the shoot and deliberately chose the Gurten, Bern's local mountain, where the album was recorded live. Working alongside the agency Kornflex, who handled matchmaking, organization, and parts of talent scouting, we took charge of on-site production and post-production.
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From the shoot on the Gurten came an image series that makes the story behind the album tangible for fans. Our goal was to make that sense of origin and belonging felt in every image.
