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A key focus was clearly structuring and communicating the organization in order to attract the right sponsors. We developed a strategic sponsorship presentation that combined a compelling value proposition with emotional storytelling to secure long-term partnerships.
We developed the complete corporate identity and design for PARTENZA Cycling and its structure. From day one, our goal was to build a brand with a clear strategic vision.
We defined the brand's positioning, created a strong and neutral name with potential, and developed a modern visual identity reflecting performance and progress. We designed a holistic communication strategy across digital and physical channels to ensure long-term consistency and impact.
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To bring the brand to life, we produced a dynamic image film and organized a launch event that showcased PARTENZA in an authentic and distinctive manner. Our mission was to capture people's emotions and show them what the sport really needs.
