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A central focus was making sure the merchandise collection didn't come across as a generic band product, but as an extension of Manillio's own visual identity. What began as a standard tour shoot became a statement with a clear visual signature.
As part of his Homerun tour for the album Deheim Deheim, we produced the merchandise photoshoot for Manillio. Our goal was to find a visual language that matched the raw, grounded aesthetic of the tour.
We developed the concept for the shoot and deliberately chose an industrial area as the location, its rough, unpolished aesthetic mirroring the tour's attitude. Working alongside the agency Kornflex, who handled matchmaking, organization, and parts of talent scouting, we took charge of on-site production and post-production.
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From the shoot in the industrial area came an image series that makes the raw, direct character of Deheim Deheim tangible. Our goal was to make that attitude felt in every image.
